TL;DR
Global smartphone shipments were 277.5 million units in Q2 2026, down 6.7% year over year (second consecutive quarterly decline). Samsung leads with 22.6% share; Apple is second at 20.1% with the fastest growth (+15.3%).
IDC Ranking (Q2 2026)
| Rank | Brand | Shipments | Share | YoY |
|---|---|---|---|---|
| 1 | Samsung | 62.7M | 22.6% | +8.1% |
| 2 | Apple | 55.8M | 20.1% | +15.3% |
| 3 | Xiaomi | 46.4M | 16.7% | +1.5% |
| 4–5 | OPPO / vivo etc. | - | - | Declines |
Takeaways
- Memory (DRAM) price hikes pressured device costs and demand.
- Apple's iPhone 17 upgrade cycle drove the strongest growth among the top five (record ~20% share per Counterpoint).
- Counterpoint puts Samsung at ~24%; Omdia at ~22%; agency estimates differ.
Sources
- IDC Worldwide Quarterly Mobile Phone Tracker, Q2 2026 (released 2026-07-13)
- Counterpoint Research / Omdia (2026-07)