TL;DR
In June 2026, Google held ~91.25% of global search share, followed by Bing at 4.68%. When standalone AI platforms are counted as digital queries, Google's share drops to roughly 80%.
Statcounter Global Ranking (2026-06)
| Rank | Engine | Share |
|---|---|---|
| 1 | 91.25% | |
| 2 | Bing | 4.68% |
| 3 | Yahoo! | 1.28% |
| 4 | Yandex | 0.79% |
| 5 | DuckDuckGo | 0.67% |
| 6 | Baidu | 0.46% |
Notable Market: Japan (2026-06)
| Engine | Share |
|---|---|
| 59.0% | |
| Bing | 33.1% |
| Yahoo! Japan | 6.0% |
Takeaways
- Google's global dominance is intact, but AI platforms are fragmenting total digital queries.
- Japan is Bing's strongest major market (~33%).
- Privacy engines like DuckDuckGo grow steadily but slowly.
Sources
- Statcounter GlobalStats (2026-06)
- Nasdaq coverage (2026-07-23)